Publishing represents the second biggest but fastest growing business area of the Group, making it one of the top multi-territorial youth publishers in the world. Today, the Division originates, edits, translates, and publishes over 7,000 comics, magazines, partworks and books per year throughout Europe, Mexico and Brazil. The Division distributes its products not only in the traditional channels (kiosks, newsstands, bookshops and comic shops) but also in supermarkets, other mass market outlets and online retailers.

Its titles include publications aimed at: the pre-school market with products such as activity books and licensed magazines; the pre-teen and teenage market with licensed and lifestyle magazines; the young adult market with comic books, manga, graphic novels and prose novels; and adult sport-fan products such as soccer club fan-zines and sports almanacs.

Panini Comics represents Worldwide many best-selling comics Companies, such as Marvel Comics (world-leading comic brand) and Sergio Bonelli Editore (Italian best-selling comic Publisher). Panini also handles rights of the classic comic stories of Conan the Barbarian, noir stories of Torpedo, thrilling Italian masterpiece Diabolik, block-buster movies action comics by Mark Millar and self-produced hits like Life Zero.